AOL/Microsoft/Yahoo ad deal: 'The devil is in the details'

The partnership AOL, Yahoo, and Microsoft announced last week to sell each other's "tier 2" display ad inventory could yield great benefits, but they need to pull off a complex integration of business and technology to make it work. So while the promise of the alliance looks good on paper, making it a success will require careful execution from three companies that already are struggling to hold their ground in display advertising against Google and Facebook.

Source: http://www.infoworld.com/d/the-industry-standard/aolmicrosoftyahoo-ad-deal-the-devil-in-the-details-179019

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