While hundreds of CRM metric systems have evolved over the years, guests have been inundated with hotel survey requests that are lengthy and antiquated. Recently, with the extensive research conducted by loyalty expert Fred Reichheld, it has been found that brands are best served when they distill the whole process down to one simple question: "Would you recommend this hotel to a friend?"Source: http://inventorspot.com/articles/flipto_identifies_net_promoters_streamlines_reviews_hotel_websit
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